To manage and oversee Lab54’s social media presence across all platforms, with a particular focus on TikTok and Instagram. The role involves developing and executing social media strategies that drive growth, engagement, and brand awareness.
We are looking for someone highly experienced in social media who understands how to build and grow audiences, create viral content strategies, and lead the creative direction of Lab54’s social channels. This person will work closely with our content, production and partnerships teams to ensure our online presence reflects the energy and creativity of our events.
The job involves:
Developing and executing Lab54’s overall social media strategy across TikTok, Instagram and YouTube
Managing the planning, scheduling and posting of content across all social channels
Working closely with the Content team to develop high-performing short form content strategies
Overseeing and directing the creation of TikToks, Reels and Shorts
Analysing performance metrics and adjusting strategy based on what performs best
Managing content pipelines after events, ensuring all usable footage is collected, organised and turned into strong content
Leading the growth of Lab54’s social platforms through trend awareness, audience insight and experimentation
Helping shape the wider brand voice and creative direction of Lab54 online
We’re looking for:
Someone with extensive experience managing and growing social media accounts
A strong track record of building high performing social media channels or viral content
Someone with deep knowledge of TikTok, Instagram and YouTube algorithms
Strong understanding of analytics, performance tracking and content optimisation
Someone highly organised who can manage content pipelines across multiple events and creators
Someone with a strong understanding of internet culture, trends, sounds and formats
Someone with a passion for electronic music, events and youth culture
A creative thinker with strong leadership skills who can guide content direction and push the brand forward